From MusicThinkTank.com:  Music merchandise has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too – the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others. Now, merch is more important than ever as a way of making money. For many independent artists, the music itself is … Read entire article »