KnowTheMusicBiz.com » Entries tagged with "Martin Atkins"
The Wonderful World of Kickstarter – May 21st 2012
It’s lovely to see a new (ish) not really – 3+ years old (I think) platform ‘spring up’ to create an easy alternative for artists who are struggling to find the funding to make their shit real. In 2011 the %age of projects that were funded was about 50% (from various internet noodlings) With the publicity surrounding Amanda Palmers $700k + campaign and the story of the Pebble securing 8 million, it is about to … Read entire article »
Why Early is Always Better by Martin Atkins
Let’s start with an old school example: It costs the same to send posters (or any promotional materials) whether you do it 6-8 weeks before or 10 days before but the results are totally different. If you really fuck up and have to send the posters out FedEx, there’s a hell of a price difference and piss poor results. I can’t tell you how many times I’ve seen a FedEx package of promotional stuff sitting … Read entire article »
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