I always like talking with indie bands and band managers about their top marketing priorities and successes in hopes of learning about some innovative new approaches to music marketing. I was talking with a band manager not too long ago about his marketing priorities for the biggest band he represents and was shocked at his answer. This manager told me the key to his band’s success was radio play. What? Really?? I was speechless. Did he … Read entire article »

I’m a firm believer that the longer an artist can manage themselves the better off they will be in the long run. Once an artist has done all the hard work required to build a dedicated fan base they may want to consider hiring management to help grow and manage their business. Below is an overview of some of the traditional management roles in the music business. Manager Traditionally, managers have spent much of their time getting … Read entire article »