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Use StumbleUpon to Get Exposure for Your Music
From CD Baby’s The DIY Musician blog: I’m a stumbler. I’m a stumble addict. I’ve got a stumble habit. I’m a stumbleholic, stumblelover, and a stumblemaniac. I can’t help it. Stumbleupon is a music discovery tool, and thus it can help you get discovered. You can submit your music videos, web pages, blog posts, streaming tracks and more to StumbleUpon. Any content that lives on a live webpage can be stumbled. When you submit a page, there … Read entire article »
Filed under: DIY Tips
Income Statements in the Music Business
This post on income statements is part of our Music Biz MBA blog series. An income statement, also commonly referred to as a profit & loss or P&L statement, reports how much money a band or artist makes (or loses) during a specific period of time. The period of time for income statement reporting can be a month, a quarter or even for the duration of a tour. Cash vs. Accrual Accounting The first step of creating an … Read entire article »
Filed under: Biz Blog, Featured, MusicBiz MBA
How to Promote a Show: Don’t Rely on Anyone Else
from the BandZoogle blog: After having a poorly attended show, it’s easy to point the fingers at everyone else. The bottom line: the turn-out is entirely your responsibility. When trying to promote your show, you would expect there to be a team of people to help out: the club, the booker, the other bands, and the promoter. And, yes, they sometimes do help out. However, more times than not, that level of support just isn’t there. In this … Read entire article »
Filed under: DIY Tips
What Artists Should Know About ReverbNation’s Promote It
Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list? (answer: no, there’s not) ReverbNation’s new Promote It tool addresses those shortcomings, and then some. … Read entire article »
A Fan Found You on Facebook…What’s Next?
By Patrick Faucher, Founder and CTO, Nimbit, Inc. There’s been a lot of news that’s come out about Facebook Music, but I’ve noticed that a real important point has been missed in most of the coverage, particularly for independent musicians. Everything that was announced had to do with music discovery (Spotify, Rdio, etc.) and you just have to look at the new Ticker to see that more people will be sharing and discovering more music than ever … Read entire article »
The Music Biz Has Gotten Bigger—Why You Should Get Smaller
It’s been a boon for a lot of independent musicians—the deregulation (for lack of a better word) of the music business from a handful of mega-labels to a sea of cottage industries. The hopes and dreams of the creative set that once rested in the hands of a few key record executives can now be realized on a personal level thanks to the wide variety of outlets, both in the form of digital marketplaces as … Read entire article »
Filed under: Artist View, Biz Blog, Featured
The 4 Reasons Fans Buy Your Merch
From blog.Reverbnation.com: The following illustration is an attempt to visualize four types of fans that buy for different reasons. Any given Artist may have fans in any or all of the buckets, depending on where they are at in their career. You’ll notice that I added a ‘value’ arrow that increases as you go up the illustration. This value arrow is based on a combination of the price each type of fan is willing to pay … Read entire article »
Filed under: DIY Tips
