Licensing music to be played in films, adverts and TV shows has been part of a label’s income for a long time, but recent high profile artist tie-ins with games like Rock Band and Guitar Hero has made it big news. As sales from physical music decline, how far can this slice of revenue help to plug the gap? How much of a priority should it be for a label?

Like many parts of the music industry, sync looks like a black art to outsiders. How do you start getting sync work? Who do you need to know? Who should you be working with? We asked three industry experts to let us into their world…

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