From MusicianWages.com :

What the internet has provided us as professional musicians is not just the ability to promote ourselves, but an ability to define ourselves.  Blogs, profiles, personal websites – these are the new resume.  You can now write a blog that attracts attention to your knowledge and personality, create a Facebook profile that shows employers your mutual contacts, and build a website that attracts new students and clients.  And yes, if it works right, this altogether could lead to new work.

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