On Nov 17th, 2007, here is what Facebook says on its official blog:

 “We launched Facebook Pages, which are distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook.

We noticed people wanted to connect with their favorite music, restaurants, and brands; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.”

Here are some examples of musicians with Facebook pages:  

- Jay Sean: http://www.facebook.com/pages/Jay-Sean/9266370870

- Herbie Hancock: http://www.new.facebook.com/pages/Herbie-Hancock-Of%EF%AC%81cial-Artist-Page/%207211826782#/pages/Herbie-Hancock-Official-Artist-Page/7211826782?ref=s&refurl=http%3A%2F%2Fwww.new.facebook.com%2Fs.php%3Fref%3Dsearch%26init%3Dq%26q%3Dherbie%2Bhancock

The simple fact is that there are still not many Facebook pages and so if you create one, start sharing it with friends and use the appropriate words, you could grow it to a big, big traffic puller. 

Follow these steps:

1.If you haven't yet got a Facebook account, go and open one at www.facebook.com as it's free.

2.Set up a Facebook page from here: http://www.facebook.com/business/?pages
and follow the step-by-step instructions to adding all the images, text, web links, videos, etc and other information you have to make it an informative page.

3.Share the page with your friends by sending them an email and placing your page link in it. And ask them to forward it on.

There is also an Insights dashboard where you can see how many people visit the page and how many become fans. More than anything, it is an advertising mechanism to be used with Facebook's Social Ads which are pay per click advertising. If you dont have the money to pay for ads yet, still go ahead and set up a Facebook page to build up a fan base.

(This is an excerpt from my e-book called "The Strategy Guide To Succeeding As A Musician in 2008". It's available free at http://www.innerrhythm.org/strategyguide.html) 

Comments (2)

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Change FaceBook Page
written by Glenn Williams, September 10, 2008

Hi, How can I change my FaceBook page from a regular page to a Facebook Pages, which are distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook.

Thanks Glenn

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written by Kavit Haria, September 10, 2008

Glenn

What you originally have is a Facebook profile. You can't change that to a page. You can start a new page and then invite your friends to join the page and slowly get rid of your profile if you want.

I know some muso's who have both and keep their profile just for close friends and family, and page open to all.

Kavit