A Step-By-Step Guide For Musicians Looking To Get Reviewed On Blogs by Ariel Hyatt PDF Print E-mail
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Posted by David Rose   
Wednesday, 05 March 2008
A fascinating study from NYU's Stern Business School was just released. This study was based on the correlation of album sales and blog posts, and the researchers discovered the following:
  • If 40 or more blog posts were made before an album's release sales ended up being three to four times the average for both independent and major label releases.

  • If blog posts crossed 250, album sales rose to six times the average regardless of label."

Full report here:
http://hypebot.typepad.com/hypebot/2008/02/blogs-more-than.html

Um, Oh My GOD – this is HUGE NEWS. For the past few years everyone in the music business has been scratching their heads and asking: How do we sell more records?

And blogs are the answer! (and academically researched no less)

So, what does this mean for you my dear artist?

It means it's time to get your album blogged about!

But how in the heck are you going to do that?

Bloggers are unapproachable. People that live in ivory towers expunging and eschewing their amazing knowledge and opinions about music. They are snarky and they are untouchable (Is this the conversation going on in your head at this very moment?) Shut that little voice up and read on…

Click here to read Ariel's guide that will help navigate you through how to get your music blogged about.
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written by Jimmy Shelter, March 25, 2008
Okay, there is a correlation between how much a band is discussed on blogs, and their cd sales, but do the albums sell because they're blogged about, or are people blogging about them because they're big albums?

It's a very interesting correlation, which really shows that blogs can be really important, but I wouldn't be quick with drawing conclusions.

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Last Updated ( Monday, 29 December 2008 )
 
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