From: Exclaim.ca :

There are essentially two kinds of blogs out there: one is really an online magazine (e.g. Pitchfork), and the other is a true blog ― a web log chronicling someone's personal interests and opinions. Both are great places for you to get reviewed, promoted and heard, but it's the plethora of personal blogs that are our subject today, since they are more numerous, more accessible, and potentially more valuable to your promotional efforts.

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