Merchandising
The Individual Edition CD by Brian Hazard PDF Print E-mail
(3 votes)
Tuesday, 17 August 2010

From PassivePromotion.com:

This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn't won free CD manufacturing from Disc Makers through the John Lennon Songwriting Contest. The fact that it was a physical release allowed me to take pre-orders, which provided the opportunity to test out my latest crazy idea - one that actually panned out for a change! Here is how I described The Individual Edition CD to my fans:

Click here to read Brian's entire post.

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Top 5 Ways to Sell More Music and Merchandise PDF Print E-mail
(0 votes)
Saturday, 27 March 2010

From the Reverbnation blog:

We've pulled in some best practices from our partner, Audiolife, listened to some creative suggestions from our users, and even looked at some of the early data from the Reverb Store to come up with some key concepts and a Top 5 list.

Key Concept:  Items that sell the best are...

  • Relevant (speaks to a particular segment of your fans)
  • Exclusive (gives fans a sense of 'rarity' around the product)
  • Limited (gives the fan a reason to buy it now)

Think about these attributes when creating a product. Is it something my fans can relate to? Is it something that will be special to them? Be creative.

Click here to read the entire post.

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Creating Artwork for Stickers by The Sticker Guy PDF Print E-mail
(1 vote)
Monday, 29 October 2007

The Sticker Guy has been making punk rock stickers for almost fifteen
years. Here he explains how to design the best vinyl stickers
including an introduction to the printing terms you might encounter
when finding a sticker vendor. Digital printing offers a wider variety
of colors and higher resolution printing, but nothing is quite as
weatherproof as printed vinyl.


http://www.stickerguy.com/questions.htm

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Promotional Tools and Merchandise By Rishon Blumberg PDF Print E-mail
(0 votes)
Friday, 19 October 2007

Promotional tools and merchandise are two important – and often underappreciated – marketing elements that gigging artists on all levels should consider employing.

http://www.discmakers.com/music/ffwd/2005/merch.asp  

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Top CD & Merch Sales Tips by Bob Baker PDF Print E-mail
(0 votes)
Monday, 15 October 2007

Once you've got the goods to sell, here are some tips on running an
organized merch table by Bob Baker.

http://www.bob-baker.com/musicpromotionblog/2005/07/top-cd-merch-sales-tips.html  

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