From About.com Music Careers :

Playing live is so important when it comes to building a following for your music. Shows give you the perfect opportunity to connect with the fans you already have, plus get lots of new fans on board. However, it's not enough to just play a great gig (though it's definitely a crucial ingredient). No matter how much you have the crowd going during your set, it will turn into a one night stand unless you find some way to convince those people you're a keeper. Here are a few things you can do at your show to make sure the audience doesn't forget your name in the morning.

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