I have a theory that musicians do not read enough non-fiction. When I was in a band, my education into my business and my marketing was the panels at Florida Music Festival every year and skimming through Donald Passman’s “Everything You Need To Know About The Music Business.”

Now that I spend my time on the other side of the court I find myself reading more than ever, killing an average of a book per week. This includes everything from biographies on musicians, entertainers and entrepreneurs to marketing and business books. I have even been looking into economics, stocks and finances.

I wanted to share 5 marketing books that I think would be a great addition to any musician’s book shelf. The great thing about book (like the hardcover kind) is that they are great for road trips, sharing and fast food bathroom stops.

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