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Thursday, 28 August 2008 |
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From New Music Strategies:
Not everyone who reads this website is ready to record or release an
album. I’m impressed by the number of emails I get from people who have
stumbled across this site shortly after finding themselves in their
first band. And not everyone plays everything as well as they’d like to
be able to.
The best advice I could give is: log out of Facebook, switch off
your computer, go and pick up your instrument and practice it for 8
hours or so. Do the same tomorrow. Repeat until fabulous.
But there are actually some things you can do on the internet that
will help your playing - and even expand your musical horizons if
you’re already pretty damn good.
Click here to read Andrew's entire post.
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Friday, 15 August 2008 |
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From About.com:
Can you use Twitter
to promote your band, or is it just one more distraction? That all
depends on how you use it. Find out how to use Twitter for your music
career in a way that wins you fans.
Click here to read the entire article.
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Friday, 25 July 2008 |
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I get this question pretty much every time I go and speak somewhere.
It’s generally about MySpace, but it also relates to anything like the
automated friend adders, chat bots, scripts and automatic human being
replacements in social networks.
Essentially this is about making decisions about the kind of conversations you want to be involved in.
I’m sure you can already guess that my answer to the title question
is a resounding “No” - but this is not about making you do all the hard
work so that you have to reap the benefit. Believe me - this is not my
serious work ethic talking here.
Click here to read the full post from Andrew at New Music Strategies.
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Saturday, 28 June 2008 |
Recently I started to think about video strategies and rather or not to keep your videos up or take them down for other uses. Having music videos that are not available elsewhere
gives them more value. Though in my last post on this subject I talked
about the low viewed videos after 6 months could be taken down and used
as exclusives. I also have to realize that if you were to make a DVD of
10 of your videos. With 2 of those being exclusives,
even these 2 would eventually find their way to the internet. More to
think about with the Video Strategy concept let me know if any of you
have ideas along these lines.
Now to the point, Through Tube Mogul.com for free you can have a total of 150 video
deployments. Each site you upload to counts as 1 deployment. Thus by
uploading 1 video to all 17 sites you can almost upload 6 videos every
month. Along with this are the following benefits you can get for free.
Cross-Site Analytics - Provide you with a powerful reporting dashboard to view, compare and
contrast viewership information on your videos across video-sharing
sites. Analytics include views, comments and ratings trended over time.
Email and Embed Charts & Widgets - Schedule
any of your charts to be emailed to you for a quick look at your video
trends. Email charts to colleagues or embed them on your own site to
share your progress with others. In other words, show that boss or
client of yours that you’re on top of it.
Submit to Social Bookmarking Sites - At
the click of a button, submit your videos to social bookmarking sites
and content recommendation engines such as StumbleUpon, Reddit, Spurl,
and more.
Link Intelligence - See
which blogs and websites are linking to your videos according to sites
like Technorati and Google, and Digg. Know how remarkable your content
really is!
Comment Manager - Manage your viewer’s comments across video-sharing sites from one central location… because being popular ain't easy.
Video Transcoding - Upload
FLV files and they will transcode and compress them to the optimal
specifications for each video-sharing site. They are happy to automate
your burden!
So as you can see from the above list Tube Mogul is a site worth
looking into if you handle videos and not necessarily just music videos
either.
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Friday, 27 June 2008 |
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From HypeBot :
Every week brings the launch of another online service to connect
musicians and fans. Beyond spending endless hours on MySpace and
Facebook, what are the best affordable online tools to communicate with
fans and monetize the relationship? Here are our picks in no particular
order:
Click here to read the full post.
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Friday, 06 June 2008 |
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From Wired.com:
Like it or not, MySpace is a vital promotional tool for the
web-savvy musician. As a multimedia-rich environment, bands have
unparalleled access to their fans on both a social and musical level.
However, achieving a full-on marketing coup is tougher than it looks.
Here are a few tips for using the site to promote your soon-to-be
rockstar band.
Click here to view the wiki. Got extra advice? Log in and add it.
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Friday, 30 May 2008 |
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Here is a list of practical tips for promoting your music online from the Online Fandom blog. The list lincludes important advice like "owning your own domain name" and "get to know the MP3 bloggers".
Click here to read the entire blog post.
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Friday, 16 May 2008 |
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From Bruce Warila's Unsprung Wisdom blog:
I read most of the music business blogs out there, and I read a lot of
comments that readers post on many of these blogs. I believe it’s a
common misconception that new-music-business bloggers generally advise
artists to give away all their music for free. So, I am declaring my
position here, along with guidelines for implementing a Free Song
Strategy.
Click here to read Bruce's full blog.
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Thursday, 08 May 2008 |
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From New Music Ideas:
There are many online sites, services and ideas
that can be of use to independent music businesses, and we'll be
covering as many of them as possible here on New Music Ideas. But here
are the ones that we think are among the best, most indispensible and
generally useful — in no particular order.
Click here to read the full blog.
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Friday, 11 April 2008 |
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I am falling more in love with Facebook everyday.
It never freezes up (like MySpace) and I can’t believe how many people
who I NEVER saw online in MySpace are on Facebook. All of a sudden back
in touch with my babysitter from grade school, a ton of college friends
and high school friends and even some from high school who are not in
the tech or the music business, which is very cool. Here are my
favorite picks for Musicians when pimping out your Facebook profile!
Click here to read Ariel's full blog post.
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Thursday, 03 April 2008 |
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So, you’ve decided to create a blog on MySpace - one of the
single most effective ways to draw an audience to your profile. Before you get
started, it is important that you know exactly what seven things you can do to
ensure that crowd shows up though - otherwise, you will be left scratching your
head at the lack of views:
Click here to read the full blog from maxlowe.net
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