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Friday, 16 July 2010 |
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From blog.Reverbnation.com :
It isn’t easy to create a great looking Band Profile on Facebook, but
it is important. With
over 30% of the entire internet population logging into Facebook
everyday, Artists can’t afford to have anything less than a great page.
That’s why we’ve redesigned our free ‘My Band’ Facebook app with a
sleek new layout and even more powerful promotional features (most of
which were suggestions from the 2.3 million+ My Band users). Simply put,
the My Band app has been optimized
to get more fans listening to your music, joining your mailing list,
and going to your shows. Make sure to check out the video tour at
the end of the blog post.
Click here to read the entire post.
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Friday, 02 July 2010 |
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From MusicianWages.com :
There are a lot of great resources out there for independent musicians,
but what actually works? Is anybody really changing the game? I’m
always watching out for new services that can help me generate more
revenue with my music without taking too much time away from actually
playing music. Here are fives sites, tools, or services that I love
right now and would recommend to any of you.
Click here to read the entire blog.
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Friday, 25 June 2010 |
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From blog.TuneCore.com :
Create an iMix
An iMix is a playlist that you’ve chosen to publish and make avail- able
to others in the iTunes Music Store. To get your music to surface and
be discovered more, cre- ate an iMix (or many many iMixes) with a few of
your own songs (say three or so) and other songs (we suggest 9 or so)
by more popular artists in the same genre. These iMixes will surface at
the other artist’s album iTunes pages as well your own, allowing a fan
of the other band to discover you.
In addition, give your iMix an interesting name (as opposed to “Cool
Songs I Like”), name it something like, “Music to Break Up To,” or
“Songs that Morrisey Wishes He Could Write.” Clever titles catch
peoples’ attention.
The more iMixes you seed into iTunes, the higher the probability you
will be discovered.
Click here to read the entire post.
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Saturday, 24 April 2010 |
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From Hypebot :
More than ever, a band's website has
become the "hub" of their online activity. The idea is to use social
networks to grab a fan's interest and then direct them back to your
website to make deeper connections. (More on that in a previous
Hypebot post). By using this "hub" model, you're in control of your
fan's experience, and most importantly, your fan list.
So, lets say you've got a new fan
interested enough to click on a link or offer from your MySpace page. Is
your website functional and compelling enough to keep their interest,
and to get them to return?
Over the past 10 years, I've built
hundreds of band websites for artists big and small. Whether they had
100,000 fans or 100, there has been a distinct trend in what works, and
more importantly what doesn't. I've summarized them below:
Click here to read the entire post.
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Friday, 16 April 2010 |
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From About.com Music Careers :
Sure, sure, sure - the internet offers plenty of free promotional
opportunities, but that is a double edged sword. With so many music
related websites out there (not to mention social networking profiles to
manage), how do you REALLY keep your fans engaged in a way that
actually translates into music sales, ticket sales, etc?
Try adding a blog to your website (and yes - YOUR website. Your
Twitter/Facebook/MySpace account simply isn't enough). A blog gives you a
way to stay connected and build a rapport with your fans - all while
promoting what you're doing without sounding like TV pitch person. For
instance, blogging about the recording process will make your fans feel
personally connected with the project you're working on in a way that
simply buying up some ad space or tweeting a release date won't. They'll
be excited about hearing the end result, and you'll sell some music -
all thanks to a little bit of free advertising you created yourself.
Of course, there are things that make some blogs more effective than
others.
Click here to learn more about blogging for music promotion.
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Friday, 09 April 2010 |
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From MyMusicSuccess.com :
Where ever they are are on the web, there are simple
blunders that artists, bands and labels make on their websites,
MySpace, Facebook and other social media that turns away potential new
fans and stops potential sales of their music. After visiting many
artist websites, we found 4-5 of these easy to rectify issues on at
least 90% of pages we visited...
So what are the top 10 things
that you can do to your online music web presence to make sure you don't
fall into the same trap?
Click here to read the full post.
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Thursday, 25 March 2010 |
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Music-based mobile apps are one of the most powerful tools in a
musician’s digital marketing arsenal. Apps are a hot commodity with
customers, especially the gen-Y market. Beyond that apps provide an
avenue for deeper engagement with your audience.
In order to
maximize your potential for connecting with audiences, your app must be
user-friendly and addictive. You do that by providing value to app users. Make it simple to use
and allow opt-in subscriptions for your podcast(s). Subscribers get new
podcast episodes forwarded directly to their phone.
Your mobile app should also include additional features that are engaging
and addictive for users. These features will add
entertainment value to your app if executed properly. Make some app features default
and others opt-in so users can customize their experience and dictate
their level of engagement with your app.
Ideas for app features:
- Music biz news feed (RSS).
- Twitter feed.
- Blog/website feed (RSS).
- A rhythm game like Tap Tap Revenge that showcases your music.
- A search engine for streaming your music.
- Video feeds for web concerts (on ustream.TV and other digital
networks), video blog updates, behind-the-scenes footage, music videos,
and anime mini-series.
- mp3 feed of your latest songs and mixtapes.
Allow users to comment on your app content from their phone via
Twitter. Facilitate sharing (and comments) to your social media pages
(YouTube, Facebook, Twitter, LinkedIn, etc). Invite users to live chats
with your band members through Skype and other networks.
Don’t stop there though. Give users access to your entire multimedia
library of original content. Let them search and download your mp3s,
e-books, and other content directly to their phone. But please DO NOT skip
over optimizing all content for mobile phone use, otherwise your files
will be too large and the user experience will be poor. Fuck up the
user experience and people will use your app once and never return.
Free vs Premium
Marketing through mobile apps takes you direct-to-fan and connects
you with your audience. It’s your choice whether to sell your app but
keep in mind that more users with your app means more people with
access to your music. I personally recommend offering a free app in
addition to a premium version with value-added features and
content.
Even when downloaded there’s no guarantee that your app will
be used or your music listened to. But if your app provides value and
is engaging for your users, there’s a good chance that your music will get heard.
Links with more information on how to create a great mobile app for your music:
About the author:
Dexter Bryant Jr [d.BRYJ] is the hippie tribe's favorite producer+songwriter of dance rock and electro crunk music. As a digital branding consultant Dexter helps brands and bands strategically plan and manage their online presence. Dexter
is the Digital Marketing Director of Dynasty Music Entertainment and
d.BRYJ Music. Dexter blogs about music and business @ http://hitmusicacademy.wordpress.com/
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Monday, 01 March 2010 |
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If podcasts replace terrestrial radio (and they will) then podcast
franchising is going to be a lucrative growth area in music business
2.0.
Indie artists and labels, already making the transition to marketing
through blogs and podcasts, will migrate to podcasts en masse clamoring
for new media exposure. Innovative marketing campaigns through these
new media channels will infect people with viral fever and break new
acts. The right campaigns will catapult unkowns into the spotlight and
pave the way for the establishment of sustainable careers in music.
What if you—a music business entrepreneur—offerered services to
indie label clients that guaranteed podcast play, exposure to thousands
of potential customers, and a tailor-made new media campaign?
My company (d.BRYJ Music Media) does just that. Your business could, too.
Produce podcast franchises for indie labels and artists that feature
their music exclusively. Get labels and other clients to sponsor the
podcast franchises you produce for a contract period of 6-12 months.
Negotiate with your potential clients. Ask what their average annual
marketing/advertising budget is. Then quote your prospect a price range
for your services that is within their budget. Prove to them with logic
and numbers that their ROI would be greater with podcast francshising
than using funds in areas like print media, TV ads, and online banner
ads.
Once the customer is sold on your service and their podcast
franchise has been paid for, deliver a final package that includes
distribution through iTunes, mobile apps, blogs, online radio stations,
etc. Seal the package with authenticity using old school-style radio
jock personalities, listener participation and UGC, band interviews and
exclusive recordings, and more.
The 4 primary purposes of these podcast franchises are to:
- Entertain audiences.
- Promote great music.
- Provide contact info and URLs for bands, labels, and their business teams.
- Service your clients with exceptional value.
Podcast franchising holds tremendous value for the customer, the
audience, and the service provider/producer (whose reputation,
expertise, and music tribe that clients tap into all grow over time).
Labels on a tight budget don’t need to cut back on marketing, they
need to reallocate funds from marketing channels that deliver
lackluster results into podcast franchising and new media channels to
boost their ROI.
About the author:
Dexter Bryant Jr [d.BRYJ]
is the go-to songwriter/producer of dance rock and electro crunk music
for modern-day hippies. Dexter works as a digital branding consultant
and digital content producer for indie bands and media 2.0 enteprises.
He is the Digital Marketing Director of Dynasty Music Entertainment and
d.BRYJ Music Media Group. Dexter blogs about music and business @ http://hitmusicacademy.wordpress.com/
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Monday, 01 March 2010 |
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Mixtapes have been a staple in hip hop culture for decades. Artists
primarily use them to build buzz for their commercial releases in an
effort to increase their album sales. As useful as mixtapes have been
for the artists who use them, it wasn’t until relatively recently that
their effectiveness as promotional vehicles surfaced in pop culture.
More Than Hip Hop
Mixtapes are no longer exclusive to hip hop music. In fact, I am
convinced that we are at the dawn of the golden age of electro mixtapes
and rock and roll mixtapes.
Hip hop success stories revolving around mixtapes (see: Lil Wayne and Drake)
have become so prominent that it’s only a matter of time before artists
and bands in other genres start exploring the full potential of
mixtapes. Digital mixtapes are an incredibly useful marketing tool so
it vexes me that the indie rock community as a whole (known for their
DIY business savvy) has yet to embrace a “mixtape renaissance”, so to
speak.
Better Than CDs
Mixtapes have a number of advantages over traditional models of physical distribution (such as CDs and LPs):
- they’re free, thereby allowing an artist to establish and nurture
relationships with his/her audience without the barrier of price
restricting consumption of the artist’s music
- they can be easily copied and transferred to as many portable music devices as the user wants (screw DRM!)
- they require very little monetary investment to produce and distribute
- they’re a great tool for artists to grow their mailing list by collecting email addresses for each mixtape download
- they are an inexpensive promotional vehicle for retail products
(CDs, merchandise, liquor brands, clothing brands, and anything else
you can imagine)
- through endorsements and other clever sponsorship deals mixtapes
can generate revenues for the creator(s) yet still remain free to the
public
Limitless Potential
Mixtapes hold limitless potential for artists and entrepreneurs who
recognize the opportunity and are willing to develop forward-thinking
business models around the distribution of free music. Because the
commercial exploitation of mixtapes is a fairly new area of business,
everything is experimental at this point.
A Hustler’s Spirit by
Ludacris is just one example of how to generate revenues using a
mixtape but there are other ways you can make money with mixtapes. It’s
up to you (artists, creators, and entrepreneurs) to explore this
uncharted territory, forge your own path, and ultimately create your
own success. Don’t expect record labels to do this for you (mixtapes
irk them)–this is something you’re going to have to do for yourself.
You can do this. I have faith in you.
The only way to make this work is to stop viewing the ubiquitous
availability of free music as an obstacle and start seeing it as an
opportunity. This fundamental shift in your mindset is imperative for
the success of your music career. Once you stop allowing the
availability of free music hold you back, it will empower you. Stop
making excuses for why your career isn’t successful right now and go
out there and create the success you’ve always dreamed of.
About the author:
Dexter Bryant Jr [d.BRYJ]
is the go-to songwriter/producer of dance rock and electro crunk music
for modern-day hippies. Dexter works as a digital branding consultant
and digital content producer for indie bands and media 2.0 enteprises.
He is the Digital Marketing Director of Dynasty Music Entertainment and
d.BRYJ Music Media Group. Dexter blogs about music and business @ http://hitmusicacademy.wordpress.com/
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Friday, 12 February 2010 |
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Face
it. Music sales are being bastardized by “pirated” free downloads
and the free will of consumers. Sure, the legal
digital music market is growing
but it won't pick up the slack for declining CD sales because singles
rule the market.
Analyzing the
purchasing habits of the music-buying public, it is quite clear that
they are much more interested in spending money on singles than on
albums. Even if you were to distribute your songs and albums online
through iTunes and other popular e-tailers hoping to sell some music,
it's still inevitable that people will find and download free digital
copies of your music. Whether you like it or not.
This is a war you
can't win so don't shoot yourself in the foot by trying to fight it.
If you're gung-ho and you think you can win, I urge you to consider
how well the major labels have fared in the ten years following the
great Napster debacle. Cooperate with the inevitable and you'll be a
lot better off, I promise you.
Free vs. Paid downloads
Believe it or not,
free and paid downloads can co-exist. To make it work you must have
an appetite for innovation and a fearless entrepreneurial spirit. Why
not revolutionize music e-commerce by placing a “Buy” button
side-by-side with a “Download” button for your entire catalog of
music on your website? Yes—every single song and every single
album.
The majority of
you won't try this because you're afraid that you'll lose sales. That
is a legitimate concern, certainly, but imagine the good will you'll
build with your audience by doing this. Good will establishes a
positive relationship with you and your market. Those relationships
develop into sales when properly nurtured.
Give the Customers What They Want
Put yourself in
the customer's shoes.
When a song or
artist has captured someone's interest enough that he or she
seriously considers a purchase from that artist, many of us will
download the music for free before we buy it. This allows us to
become intimately familiar with that piece of music so we can be
absolutely sure that buying it will be worthwhile. However, as you
all know, downloading one simple song can sometimes be a more
frustrating process than need be--navigating through treacherous,
spam-infested illegal download sites and P2P software for just a few
minutes of free music to put on your iPod.
Eliminate this
pain point for your customers and you will endear yourself to them.
Let your fans have the option of downloading for free or purchasing
downloads from you and make it easy for people to download your music
for free right from the same online destination they can buy it
from--your website.
Create Value For Your Customers
First, your free
downloads should include all the vital ID3 tags and your CD artwork.
This effectively puts your free downloads leagues above a large
percentage of “pirated” music available online since many music
files on the Web have incorrect song information or none at all.
Next,
package your paid downloads with extra goodies and premium digital
content to increase the perceived value of your product, thereby
giving people an incentive to own the paid versions of your
downloads. The premium content and goodies you include are limited
only by your imagination—be creative! (click
here for ideas)
If you want to
innovate even further then you could have your “Download” buttons
link to direct downloads from your website AND link to downloads of
your music from popular P2P networks and bit torrent portals. This
provides additional options for your picky and demanding customers to
get your music. Adding this nifty feature makes life easier for the
individuals in your fan base who download all their music from one
main P2P network. This feature also has the added benefit of
increasing the likelihood that your music will be listened to since
it will be downloaded to the same central directory on the
downloader's computer as the rest of their music collection.
One Last Piece of Wisdom
Not providing a
free download option isn't going to stop people from downloading your
music for free, so what have you got to lose? At least if they
download from your website (instead of elsewhere) you can collect
their email address and add them to your mailing list. Now that's
something to think about.
Beat “pirates”
to the punch by pirating your music yourself.
About the author:
Dexter
Bryant Jr [d.BRYJ] writes and produces dance
rock and electro crunk music. His primary areas of study are music
business 2.0, music marketing, digital marketing, new media, and
music publishing. Dexter helps organizations expand their brand
presence online and he is currently the Digital Marketing Director of
Dynasty Music Entertainment and d.BRYJ Music Media Group. Learn more
@ http://hitmusicacademy.wordpress.com/
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Friday, 12 February 2010 |
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From evolver.com :
Everyone’s talking about how the Internet is changing the music
industry by empowering artists with all the tools they need promote
themselves. While this is true, going from playing house parties to
becoming a full time musician isn’t going to happen with a MySpace page
and few live videos. It’s going to take time, hard work, enthusiastic
fans willing to help you out, and a ton of different tools and services
in order for you to take things to the next level.
There is hope for the music industry. There is a great chance that you
can make a living with your music. The tools are here. How you use them
will either help you succeed or have you in the same place a year from
now as you are today.
Click here to read Eric's entire post.
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Friday, 05 February 2010 |
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From the Ariel Publicity Blog :
Ariel's top 6 Facebook applications for musicians.
Do you have a Facebook Fanpage but still not sure how to make it pop?
There are six apps that will set you on the right path, help you stand out from the pack and keep your fans engaged and interested in you on a consistant basis.
Click here to read Ariel's entire post.
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Wednesday, 20 January 2010 |
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Http://DigSound.com
Ruby DS is a web based watermarking platform. It is for any musician or composer who is transfering work over the Internet. It provides you with a level of forensic (anti-piracy protection) never before available to indies. The acoustic watarmark is currently being used by major lables for piracy protection during pre-release for physical CD's.
Now Ruby DS is available to anyone with a web browser.
Go to http://DigSound.com to sign up for the free beta.
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Sunday, 17 January 2010 |
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Using the Internet to market and promote your music is one of the most
affordable ways to establish and build a following. The abundance of free tools
and music-based social networks has made music marketing more accessible than
ever for musicians around the globe. Rather than investing boatloads of cash
into advertising, PR, and radio promotion, instead musicians invest their time.
Through social networking and direct-to-fan engagement musicians can achieve
remarkable results with online marketing.
The question that often comes up is how do you know if your online
marketing is working? Also, how do you know where your marketing is the most
effective?
ROI ("return on investment") is a performance measure used to evaluate the
efficiency of an investment or to compare the efficiency of a number of
different investments. In the case of music marketing online, your time is your
main investment. Tracking the results of your music marketing efforts online is
crucial to figuring out where your time is being wasted and where it is best
spent so that you can amend your actions accordingly.
Below I have listed 38 metrics for measuring ROI and 7 tools to measure
with. Use this information wisely =)
Metrics:
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Number of subscribers on your mailing list
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YouTube plays
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YouTube uploads of your songs by other users
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Blog mentions or reviews of your music
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Backlinks (blogs and websites linking to your website or blog)
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Mixtape/album downloads
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Individual track downloads
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P2P downloads and sharing of your music
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BitTorrent downloads, seeds, and sharing of your music
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Last.fm friends
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PureVolume plays
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Facebook fans
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Plays on podcasts
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Plays on Internet radio stations
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Use of your music by DJs in online broadcasts or in night clubs
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Your songs featured on digital mixtapes by well-known DJs
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Online plays streamed longer than 30 seconds (on various music social
networks)
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International audience: number of countries where people are engaging with
your content (plays, downloads, reads, shares, subscriptions, etc)
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ReTweets of your content (songs, mixtapes, articles)
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100+ concentration of fans in a specific region (touring becomes viable in
that region)
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Digital singles sales
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Album sales
- Remixes of your music
- Attendance numbers for your live concerts broadcast on ustream.TV or similar
networks
- Attendance numbers for your concerts in-person
- Number of credible professionals in entertainment, journalism, marketing,
and other related industries who support your music (maintain a collection of
quotes from these individuals)
- Customer and client testimonials
- Comments about your music on multiple social networks (positive or negative)
- Myspace plays, profile views, and friends
Use these web 2.0 tools to measure social engagement, identify fans, find
hot markets, and gauge your band's online presence and popularity:
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About the author:
Dexter Bryant Jr. [d.BRYJ] is a Dance Rock producer and singer/songwriter.
His primary areas of study are music business 2.0, music marketing, digital
marketing, new media, and music publishing. Dexter helps companies expand their
brand presence online and he's currently the Digital Marketing Director of
Dynasty Music Entertainment and DbryJ Music Media Group. Learn more @ http://hitmusicacademy.wordpress.com/
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Friday, 11 December 2009 |
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From Gighive.com :
While the future holds the promise of “total convergence” of media and
delivery systems, we’re not there yet, and it takes a little (okay, a
lot) of work to get video of your band streaming from your website.
Whether it’s a music video à la MTV, or a minimally edited
tape of a (hopefully great) performance, your promotional plan is
incomplete without it. You need to jump into the Internet river of
streaming media, and right now.
Click here to read the entire post.
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Friday, 18 September 2009 |
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From blog.tunecore.com :
Anyone
that has been following music business trends for the past few years is
likely familiar with the high profile direct to fan campaigns
(campaigns that focus on the monetization of an artist’s fan base
directly) that Nine Inch Nails, Radiohead, Imogen Heap, and others have
been involved with recently. As Mike Masnick put it in his 2009 NARM
Keynote, the recipe for effective direct to fan campaigns can be boiled
down to: Connecting with Fans (CwF) + Providing a Reason to Buy (RtB) =
$$$. Makes sense, right? The difficulties arise when you consider that
there are 5 million bands on MySpace, all of which are vying for the
consumer’s attention. It’s easy for NIN and Radiohead to connect with
fans, the skeptics’ note, as they have had years of major label support
and hundreds of thousands of existing followers to work with. How can a
developing artist in this climate differentiate themselves from all the
other bands out there?
Click here to read the entire post.
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Friday, 14 August 2009 |
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From MusicianWages.com :
I updated my personal site
this summer with a new redesign. I’d previously had a very small (curt
is probably a better word) pamphlet site that included my photo, a
short bio, a link to a PDF of my resume, and about a dozen demo
recordings of varying styles.
The old site had everything I needed, and it served me well for a
number of years. But these days I’ve started branching into new areas,
and I needed a site that would reflect that.
Click here to read David's entire post.
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Wednesday, 05 August 2009 |
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From PassivePromotion.com :
I get at least one phone call per week asking about my experience with the 1-2-3 Music Store, a server script I’ve been running for three years. It allows me to sell mp3 downloads direct from my web site, with no middleman. Put simply, the 1-2-3 Music Store is the ugly stepsister of the iTunes Store. She may not be beautiful, but she’s all mine.
Click here to read Brian's entire post.
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Friday, 31 July 2009 |
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From MusicianWages.com :
It’s a well established fact that seach engine optimization, or SEO, is
an important tool for building an online presence and attracting more
traffic to your website. Musicians needn’t be overly concerned with SEO on their own website if
it’s for mostly promotional and informational purposes. This is very
true, and the last thing a working musician needs is one more
distraction from their instrument. However, the concepts are important
to understand as you expand your internet presence because better
optimization helps more people find your music. In this article, we’ll
apply these concepts outside the musician’s website and into other
online communities.
Click here to read Cameron's entire post.
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Friday, 26 June 2009 |
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From PassivePromotion.com :
I’ve written “what artists should know” articles on Last.fm, Jango, and thesixtyone, but after months of casual participation, I can’t seem to get anywhere on Stereofame. Rather than bore you with my less than noteworthy experience, I turned to the undisputed kings of the site, Temple Scene. Philippe Rose and Ric Levy make phenomenal electronica-tinged pop, but we all know it takes more than great music to get heard. Ric shares his experience and advice below.
Click here to read Brian's entire post.
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Friday, 19 June 2009 |
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From Pampelmoose.com :
First, it’s worth mentioning that Twitter
is not a social network; at least not in the ‘classic’ sense that
people perceive social networks. Twitter is a platform that is more
closely aligned with IM and texting, once you grasp that idea it makes
it easier to understand how to use it to reach your fans. It is all
about two-way communication - think about how you use IM or texting
with your friends. It’s a conversation starter or a quick update tool,
either one works.
Click here to read Dave's entire post.
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Friday, 17 April 2009 |
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From Cyber PR's SoundAdvice Blog :
I have a friend in Brooklyn who is an accomplished artist/producer,
doing astonishingly well selling his music on iTunes. Since iTunes is
where the vast majority of online music is purchased I asked him if he
would sit down with me and explain to me how he promotes himself
exclusively from within the walls of iTunes.
He took me on a step-by step breakdown on how to get started
effectively promoting yourself on iTunes. This is a labor-intensive
process but it yields fruitful results as he earns hundreds of dollars
a month from iTunes sales.
Click here to read Ariel's entire post.
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Friday, 13 March 2009 |
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From PassivePromotion.com :
On the surface, Last.fm and Pandora
seem redundant. Both recommend new music based on your current
favorites, and allow you to influence their suggestions by approving or
disapproving of each song as it plays. But while Pandora suggests songs
based on their underlying musical characteristics, Last.fm relies on
guilt by association. The formula is right out of the Amazon playbook: “Fans of band x also listen to band y. You like band x, so you will probably like band y.”
Last.fm has over 21 million active users in more than 200 countries, which makes their recommendation engine quite powerful.
So how can Last.fm listeners discover your music?
Click here to read Brian's entire post at PassivePromotion.com.
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Friday, 20 February 2009 |
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From Buzzsonic.com :
With all the hype about ‘music 2.0′
tools, hosts and websites for musicians, bands and artists, its quite
possible that you could easily forget one of the most important aspects
of having an online presence as a band/label/DJ/creative. Its strictly
old school too. Its your own domain name.
I wrote about it last month here and this is just to expand on the advantages. OK, you have your MySpace sub domain name, one at iLike, Multiply, iMeem
and all the other free social music sites. Great, but unless you’re
paying for a premium service there’s a possibility that any of these
services could disappear down a dotcom black hole.
Click here to read Adrian's entire post.
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Friday, 13 February 2009 |
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from the Nimbit Blog :
How and where your music is sold and distributed is a major component
that determines your earning potential as a musician. Know the facts
about how the mechanics really work, and you’ll start to make the right
decisions. Electing to go the route of a labels deal or distributing
via iTunes are not always the best deals. Through this arrangement, the
artist generally only receives about a ten percent cut for the music
they sell, depending on the deal (wired.com). What’s critical to
understand is that just being on iTunes does nothing to help you sell
more music, or promote your talent to the market; there are many other
artists with bigger budgets behind them that will get the limited front
page exposure you seek. More importantly, you are left in the dark
about who is buying your music, and why—a key piece of marketing data
that retailers are not willing to share, keeping you from profiting
through re-marketing to those customers. Turns out, this is the key to
your success and the reason why a different approach is in order.
Click here to read Alexandra's entire post.
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Friday, 30 January 2009 |
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From Cyber PR Sound Advice :
Many experts say that the #1 way we will all communicate within the
next 3-4 years will be thorough our mobile devices. It is no secret
that the United States is far behind Europe and Asia in ease of use and
advance technologies in the mobile realm but it is never too early to
begin looking at a mobile strategy.
With that said I will be exploring how musicians can fully utilize
using mobile technologies throughout 2009 but here is a primer.
Click here to read Ariel's entire post.
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Friday, 23 January 2009 |
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From About.com Music Careers :
Twitter doesn't come with a rule book, and the most common reaction for
a new Twitter user is, "um, what am I supposed to do now"? Overwhelming
though it may be when you start out, Twitter is becoming more and more
important for the music industry. It's a great place to promote new
releases, connect with fans and stay on top of the latest music news.
Want to maximize your Twitter success factor? These tips will help:
Click here to read Heather's tips on using Twitter and here for a post that includes a list of interesting music biz people to follow on Twitter.
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Friday, 09 January 2009 |
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From IndieMusicTech.com :
Here's a quick list of 5 Twitter apps bands and musicians may find helpful in building communities around their music:
1) twitpic:
send photos from your mobile phone which will post links to them on
twitter; a quick way to give your fans a visual look at what your band
is currently doing (for example: recording, rehearsal, sound check,
etc.)
2) twiddeo: similar to twitpic, but for video, allowing you to provide
short video clips of your shows, interviews, touring
adventures, etc.
Click here to read the full post.
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Friday, 24 October 2008 |
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I recently interviewed my friend Laura Fitton AKA Pistachio (that’s her
twitter handle) and I asked her to walk with me through creating a
musicians roadmap for Twitter. It answers the question: If you wanted
to create a community to promote yourself as a musician on Twitter and
you didn’t really have a lot of technological “social networking know
how” How do you do it?
Click here to read the entire post at Ariel Hyatt's CyberPR blog.
This blog includes an extensive list of people you may want to consider following on Twitter.
I'm on Twitter @ dbrose67 and will be happy to follow you.
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Tuesday, 21 October 2008 |
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Today, music artists have all the tools they need to take control over their music and connect with their fans. The Internet makes it easy to bypass major record labels and media conglomerates and reach fans directly. At the same time, through blogging, commenting, sharing and social networking, fans have more say in musicians' success than ever before. This is why using social media to market music can help music artists connect with their fans, beat their competition and get big. User-generated contests are one social media marketing strategy that is especially effective.
To download a whitepaper on Promoting Your Music with User-Generated Contests click here or go to http://www.endavomedia.com/contestwhitepaper
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Thursday, 28 August 2008 |
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From New Music Strategies:
Not everyone who reads this website is ready to record or release an
album. I’m impressed by the number of emails I get from people who have
stumbled across this site shortly after finding themselves in their
first band. And not everyone plays everything as well as they’d like to
be able to.
The best advice I could give is: log out of Facebook, switch off
your computer, go and pick up your instrument and practice it for 8
hours or so. Do the same tomorrow. Repeat until fabulous.
But there are actually some things you can do on the internet that
will help your playing - and even expand your musical horizons if
you’re already pretty damn good.
Click here to read Andrew's entire post.
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Friday, 15 August 2008 |
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From About.com:
Can you use Twitter
to promote your band, or is it just one more distraction? That all
depends on how you use it. Find out how to use Twitter for your music
career in a way that wins you fans.
Click here to read the entire article.
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Friday, 25 July 2008 |
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I get this question pretty much every time I go and speak somewhere.
It’s generally about MySpace, but it also relates to anything like the
automated friend adders, chat bots, scripts and automatic human being
replacements in social networks.
Essentially this is about making decisions about the kind of conversations you want to be involved in.
I’m sure you can already guess that my answer to the title question
is a resounding “No” - but this is not about making you do all the hard
work so that you have to reap the benefit. Believe me - this is not my
serious work ethic talking here.
Click here to read the full post from Andrew at New Music Strategies.
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Saturday, 28 June 2008 |
Recently I started to think about video strategies and rather or not to keep your videos up or take them down for other uses. Having music videos that are not available elsewhere
gives them more value. Though in my last post on this subject I talked
about the low viewed videos after 6 months could be taken down and used
as exclusives. I also have to realize that if you were to make a DVD of
10 of your videos. With 2 of those being exclusives,
even these 2 would eventually find their way to the internet. More to
think about with the Video Strategy concept let me know if any of you
have ideas along these lines.
Now to the point, Through Tube Mogul.com for free you can have a total of 150 video
deployments. Each site you upload to counts as 1 deployment. Thus by
uploading 1 video to all 17 sites you can almost upload 6 videos every
month. Along with this are the following benefits you can get for free.
Cross-Site Analytics - Provide you with a powerful reporting dashboard to view, compare and
contrast viewership information on your videos across video-sharing
sites. Analytics include views, comments and ratings trended over time.
Email and Embed Charts & Widgets - Schedule
any of your charts to be emailed to you for a quick look at your video
trends. Email charts to colleagues or embed them on your own site to
share your progress with others. In other words, show that boss or
client of yours that you’re on top of it.
Submit to Social Bookmarking Sites - At
the click of a button, submit your videos to social bookmarking sites
and content recommendation engines such as StumbleUpon, Reddit, Spurl,
and more.
Link Intelligence - See
which blogs and websites are linking to your videos according to sites
like Technorati and Google, and Digg. Know how remarkable your content
really is!
Comment Manager - Manage your viewer’s comments across video-sharing sites from one central location… because being popular ain't easy.
Video Transcoding - Upload
FLV files and they will transcode and compress them to the optimal
specifications for each video-sharing site. They are happy to automate
your burden!
So as you can see from the above list Tube Mogul is a site worth
looking into if you handle videos and not necessarily just music videos
either.
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Friday, 27 June 2008 |
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From HypeBot :
Every week brings the launch of another online service to connect
musicians and fans. Beyond spending endless hours on MySpace and
Facebook, what are the best affordable online tools to communicate with
fans and monetize the relationship? Here are our picks in no particular
order:
Click here to read the full post.
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Friday, 06 June 2008 |
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From Wired.com:
Like it or not, MySpace is a vital promotional tool for the
web-savvy musician. As a multimedia-rich environment, bands have
unparalleled access to their fans on both a social and musical level.
However, achieving a full-on marketing coup is tougher than it looks.
Here are a few tips for using the site to promote your soon-to-be
rockstar band.
Click here to view the wiki. Got extra advice? Log in and add it.
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Friday, 30 May 2008 |
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Here is a list of practical tips for promoting your music online from the Online Fandom blog. The list lincludes important advice like "owning your own domain name" and "get to know the MP3 bloggers".
Click here to read the entire blog post.
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Friday, 16 May 2008 |
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From Bruce Warila's Unsprung Wisdom blog:
I read most of the music business blogs out there, and I read a lot of
comments that readers post on many of these blogs. I believe it’s a
common misconception that new-music-business bloggers generally advise
artists to give away all their music for free. So, I am declaring my
position here, along with guidelines for implementing a Free Song
Strategy.
Click here to read Bruce's full blog.
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Thursday, 08 May 2008 |
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From New Music Ideas:
There are many online sites, services and ideas
that can be of use to independent music businesses, and we'll be
covering as many of them as possible here on New Music Ideas. But here
are the ones that we think are among the best, most indispensible and
generally useful — in no particular order.
Click here to read the full blog.
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Friday, 11 April 2008 |
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I am falling more in love with Facebook everyday.
It never freezes up (like MySpace) and I can’t believe how many people
who I NEVER saw online in MySpace are on Facebook. All of a sudden back
in touch with my babysitter from grade school, a ton of college friends
and high school friends and even some from high school who are not in
the tech or the music business, which is very cool. Here are my
favorite picks for Musicians when pimping out your Facebook profile!
Click here to read Ariel's full blog post.
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Thursday, 03 April 2008 |
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So, you’ve decided to create a blog on MySpace - one of the
single most effective ways to draw an audience to your profile. Before you get
started, it is important that you know exactly what seven things you can do to
ensure that crowd shows up though - otherwise, you will be left scratching your
head at the lack of views:
Click here to read the full blog from maxlowe.net
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Tuesday, 16 October 2007 |
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Marilyn Bergman, President and Chairman of ASCAP talks about the
different ways artists' are percieved and their music is used in an
digital environment.
http://www.ascap.com/musicbiz/creativity.html
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Monday, 15 October 2007 |
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A
guide to making a living making music out of your backpack, from anywhere, and
everywhere. An eBook by
Michael W. Dean
and Chris Caulder.
http://www.diynow.org/
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Monday, 15 October 2007 |
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Admittedly, this is well off our usual fare, but please indulge me in a
public service message on behalf of music fans across the
Internets—five mistakes that band and label sites make (and a few tips
on how to fix them). One data point from a fan.
http://www.43folders.com/2004/12/06/five-mistakes-band-label-sites-make
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Sunday, 01 July 2007 |
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I don’t need to tell you to get a MySpace
page. You already have one of those. MySpace may not have the best user
interface in the world, it may be dreadfully coded and poorly laid out,
and it may be owned and operated by the man who’s mentoring Beelzebub
himself on business management tactics — but you still have to have one.
Click Here to read the entire blog post
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