Synchronization Licenses are required for a song to be used or “synchronized” with a movie, TV show, commercial or video. Fees for synchronization licenses range widely and are usually negotiated between the producer of the movie or TV show and the music publisher. Songwriters or their publishing company often receive synchronization royalties from their performing rights organization of record. Companies like PumpAudio and Rumblefish offer services for independent artists that licenses their work for use in advertising, TV and film.