Social networking websites typically allow community members to post profiles of themselves that feature pictures, preferences, background and other information with the goal of connecting online with people of similar interests. The launch of Friendster in 2002 and MySpace in 2003 marked the beginning of social networking phenomenon and their community member’s strong influence on popular culture. Community members can post and share accolades for their favorite bands, movies or TV shows and in some cases help build awareness and momentum to influence and expand a fan base.

MySpace added a separate music section to their community that allow artists and bands to have their own MySpace page complete with streaming or downloadable music, tour dates and blogs. MySpace’s music community has developed into one of the best ways for artists to connect with their fans and other artists and is widely considered to be a “must do” within the music business. Many artists are much more likely to update their band’s MySpace page than their own website and some have bypassed developing a separate website altogether and only use MySpace to connect with their fans online.