Blogs or web logs allow an artist to share their thoughts and views on a wide verity of topics directly with their fans. Music fans are often very eager for any insights into artists they enjoy and blogs often create a strong virtual connection between an artist and their fans. RSS technology allows fans to easily subscribe to blogs they are interested in reading on a regular basis.

Creating an online blog is very easy, requires no knowledge of web technology and can be set up using services such as Blogger. The proliferation of online blogs has lead to a large number of music fans who blog about music and the artists they like. Some of these blogs develop large followings and become influential in building grassroots support for certain artists by posting MP3’s of their music or videos they enjoy. The posting of MP3’s on blogs has been controversial within the music business since the songs can often be downloaded without paying for them but the promotional / publicty power of being posted on highly influential music blog is very powerful. Some record labels have their publicity departments send demos and artist information to high profile bloggers in the same way they would service an influential print publication or eZine .

Sites like The Hype Machine aggregate a wide variety of music related blogs and allow users to listen to and purchase songs or artists that are being blogged in the music blog community.