Blog Entries tagged 'Marketing'

So My Music is Fantastic But What About the Video By Caroline Bottomley

Caroline Bottomley

Caroline Bottomley set up RadarMusicVideos.com in March this year. Radar is a network of over 1200 filmmakers worldwide, where labels and artists can commission videos and get them promoted. To date Radar has generated well over 2,000,000 online views for videos made through them.

&n [...]

Get Your Music Heard On Podcasts by Randy Chertkow and Jason Feehan

Randy Chertkow

Randy Chertkow and Jason Feehan are the authors of The Indie Band Survival Guide: The Complete Manual For The Do-It-Yourself Musician published by St. Martin's Press/Macmillan in the US and Canada and founders of the open and free musician resource, IndieBandSurvivalGuide.com. They are also lead members of the horn-powered Chicago indie-pop band Beatnik Turtle . Their latest project is the The DIY Music Manual: [...]

What Would John Doe Do - Getting a New Band Noticed

johndoe

John Doe is the founder of the seminal Los Angeles punk group X, a solo artist and actor. John answers questions from our community members in the WWJDD? blog. Photo by Autumn de Wilde.

A question from Robert in Jacksonville, FL

Hello John,

I
am in the process of putting a new band together with some really
strong players an [...]

The Critical Item Missing from Most Music Marketing Strategies by David Rose

drose

There has been tremendous excitement over the past few years about the new technologies and services that help artists directly connect with their fans. I’m personally a huge advocate of this trend and the opportunity it presents for both artists and music fans.

However, I’ve recently noticed just how many artist websites are still lacking the primary thing music fans are
interested in today; downloadable music in MP3 forma [...]

How to Promote Your Music on Last.fm by Fiona McLaren

Fiona McLaren

Fiona McLaren is a Label Liaison with Last.FM and based in London

Promoting your music online these days is meant to be easy - but due to the sheer number of sites out there it might not always seem that way. This is a brief guide to why Last.fm should be one of the main sites you use to promote yourself, and how to get the most out of it with minimal effort.

The Last.fm music database

First off, yo [...]

What Would John Doe Do - Publicity Interviews

johndoe

John Doe is the founder of the
seminal Los Angeles punk group X, a solo artist and actor. John answers
questions from our community members in the WWJDD? blog. Photo by Autumn de
Wilde.

A Question from Christina in Half Moon Bay, California

Hello John,

[...]

The Internet Radio Opportunity for Independent Musicians by David Rose

drose

The rapid growth of Internet radio is undeniable. According to Edison Media Research 33 million Americans listen to a radio station over the Internet during an average week and AccuStream iMedia Research reports that online radio music generated
4.85 billion total listening hours in 2007, up 26.1% over 2006. I
personally listen to Internet radio at least 12 hours a day and find it
a very powerful tool for discovering new artists.

Radio airplay has been [...]

Build It and The Music Biz Will Come by David Rose

drose

Many new bands record a song or two and add a lot of friends on MySpace then wait desperately for a record company to swoop in to handle all the marketing, publicity, new media and radio promotions that it takes to build a fan base and launch their career. The same misguided thought process regularly takes place when it comes to booking agents, attorneys and managers. New bands often spend a tremendous amount of time, energy and money to find
a “team” only to [...]

The $52.45 Music Marketing Plan by David Rose

drose

If you’re a musician working to build a career in the music business hopefully you have already covered the basics like getting your own website, setting up a MySpace page and signing up for distribution through a company like CD Baby or TuneCore.

There are numerous solutions now available for marketing music at a minimal cost but keep
in mind that none of them can offer a magic bullet for success in the
music business. Below are a few categories and companies worth
c [...]