Blog Entries tagged 'David Rose'

Indie Record Label Economics by David Rose

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It seems the way money flows at a record label is largely a mystery to most artists who haven’t worked in the music industry for an extended period of time. It’s always interesting to lift the veil a bit on an unknown. Let’s take a look at one side of the economics of an indie record label, getting a new release to market. Below is a summary of the actual expenses an indie record label incurred for a new release:

Recording a [...]

The Critical Item Missing from Most Music Marketing Strategies by David Rose

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There has been tremendous excitement over the past few years about the new technologies and services that help artists directly connect with their fans. I’m personally a huge advocate of this trend and the opportunity it presents for both artists and music fans.

However, I’ve recently noticed just how many artist websites are still lacking the primary thing music fans are
interested in today; downloadable music in MP3 forma [...]

The DIY Musician New Release Checklist by David Rose

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Artists no longer have to wait for a record label deal to get their music recorded or distributed. Self releasing one’s own material is now a very viable option. However, if you are self releasing there are a few business items that will need to be tended to before making the music available for streaming or purchase. Please note that this information is for USA based releases.

Determine Songwriter Ownership Percentages< [...]

Record Labels Are Not Venture Capitalists by David Rose

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Having worked for both venture backed technology companies and record labels I often have friends from one industry attempt to relate to the other by saying something along the lines of “record labels are just like venture capitalists”. It is true both venture firms and record companies invest their time and money into a third party with the intent of making a (large) return on their investment. However, in my experience there are
more differences in their tra [...]

Project Unfound Artist Helping Musicians Get Paid by David Rose

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SoundExchange collects royalties from satellite, cable and online radio stations on behalf or recording artists and record labels in the United States. Each time a song is played on stations from XM, Sirius, Pandora, Last.fm and the like Soundexchange collects royalties that are supposed to be paid out directly to recording artists and their record label (regardless of an artist’s “recoupment” balance with their label).

Unl [...]

The Internet Radio Opportunity for Independent Musicians by David Rose

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The rapid growth of Internet radio is undeniable. According to Edison Media Research 33 million Americans listen to a radio station over the Internet during an average week and AccuStream iMedia Research reports that online radio music generated
4.85 billion total listening hours in 2007, up 26.1% over 2006. I
personally listen to Internet radio at least 12 hours a day and find it
a very powerful tool for discovering new artists.

Radio airplay has been [...]

Build It and The Music Biz Will Come by David Rose

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Many new bands record a song or two and add a lot of friends on MySpace then wait desperately for a record company to swoop in to handle all the marketing, publicity, new media and radio promotions that it takes to build a fan base and launch their career. The same misguided thought process regularly takes place when it comes to booking agents, attorneys and managers. New bands often spend a tremendous amount of time, energy and money to find
a “team” only to [...]

Magic Pixie Dust for Music Business Success by David Rose

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Have you ever found a band (or several) you were convinced would become a success or even destined to be one of the most popular band on the planet if only other music fans knew they existed? Isn’t it always completely baffling when a band you love doesn’t catch on despite their outstanding talent, songwriting and live shows?

This happened to me many times during my tenure at Yep Roc Records while working with such a great art [...]

The $52.45 Music Marketing Plan by David Rose

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If you’re a musician working to build a career in the music business hopefully you have already covered the basics like getting your own website, setting up a MySpace page and signing up for distribution through a company like CD Baby or TuneCore.

There are numerous solutions now available for marketing music at a minimal cost but keep
in mind that none of them can offer a magic bullet for success in the
music business. Below are a few categories and companies worth
c [...]

You Have a Band and a MySpace Page, Now What by David Rose

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If you set up your MySpace page to help launch your music career but fame and fortune haven’t automatically followed here are some additional ideas to consider:

1. Be really, really, really good

Work extraordinarily hard at perfecting your craft. Write some great songs. Quality matters more than ever, make sure your songs are exceptional and the recording sounds good as well. You will
often have only one chance to [...]

Welcome to Knowthemusicbiz.com

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It’s a great time to be an artist interested in building a sustainable career in the music business. With the ongoing changes of the music business and the advent of the digital music industry, there is a thriving music scene and with more options than ever for artists to build and reach fans across the globe.

Technology has forever changed the music industry and is shifting thepower from a handful of large corporations back to the artists themselves. Only a few years ago an a [...]