The goal of the Indie Artist X Project is to develop a basic, actionable music marketing plan designed around simple strategy, prioritization of tactics, easy to use tools, and a reasonable budget that can be implemented by any artist who has the inclination to follow it. About.com Music Careers, Artists House Music, Hypebot, KnowTheMusicBiz.com, MusicianWages.com and Revolution Number 3 have banded together to create this community based music marketing plan.  We will be working with one anonymous artist to design and implement this music marketing plan then track and report the actual results over a four month period. To keep up with the latest news on the IAXP follow the project on Twitter and Facebook.

Below are the Indie Artist X Project statistics for the month of August:

August Stats:

Band Metrics Score:          233 / Silver

Website Unique Visitors:    990

Website Total Visitors:       1189

Website Sales – CD’s:        $0.00

Website Sales – MP3’s:      $29.97

Website Sales – Merch:      $0.00

Fan List:                                760

Live Show Attendance:       785

Live Show Net Sales:          $2,590.00

Live Show CD Sales:          $315.00

Live Show Merch Sales:     $530.00

Distribution Sales:               Waiting on Report

Licensing Royalties:             $0.00

BMI Royalties:                      $0.00

Soundexchange Royalties:  $0.00

MySpace Royalties:             $0.00

Some notes about August’s IXAP reporting

·         Band Metrics measures activity across several web properties where IAX maintains a presence including iLike, Last.fm, MySpace, Twitter and YouTube. Band Metrics also measures terrestrial radio play but hasn’t picked up any spins to date for IAX. The Band Metrics score for August moved to 233 from 183 in July.

·          Direct CD and Merch sales for August were $0.00. The website ecommerce store is not yet set up for CD and merchandise sales since IAX is still waiting on the artwork files from the indie label that released the last two records.

·         Distribution for the indie label that released IAX’s last two records is handled through InGrooves. The label has agreed to allow Indie Artist X to work directly with the distributor moving forward but that transition has not yet taken place so we don’t yet have direct reporting access to distribution sales.

·         Despite regular IAX plays and streams on Pandora, Last.fm, MySpace, iLike and Imeem there are still no royalties reported or paid from Soundexchange or BMI.