Archive >> March 2009

Mar 23
2009

Sound Accounting - Tax Tips for the Touring Musician by Alyson Miller

Posted by Alyson Miller in ManagementBusiness View

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Alyson Miller is a CPA who provides specialized accounting and tax services solely to music and entertainment clients.

Taxes are usually the last thing on the agenda of the touring musician but as tax season approaches it’s a good time for you to get organized. There are a number of tax deductions that are unique to musicians and therefore handled incorrectly on the tax return or forgotten all together. Before we discuss what can potentially lower your taxes, let’s talk about income.

It’s a common misconception that if you don’t receive a 1099-MISC for something then you don’t have to report it.  Income or compensation that you receive for anything - shows, session work, teaching, bartending or whatever it may be - must be reported, including cash, regardless of whether or not you get a 1099.   If you’re in a band with several members, beware that club owners and promoters hate issuing individual 1099’s to each band member, so often times the band “leader” will receive the 1099 and report the entire amount on their Schedule C.  The “leader” then has to issue 1099’s to each member of the band or any other person paid (sound, lighting, guest musicians) so that it can be taken as a deduction on the Schedule C.  Don’t stick yourself with all of the income and forget the deduction.   

Here’s a list of the most important items that can potentially lower your taxes. 

Travel

Travel expenses are allowable deductions on you tax return.  So, if you have a show in a location that is far enough away from home such that it is impossible or inconvenient to return home, you can deduct it.  Deductible items include hotels, airfare, phone calls home, rehearsal hall rental, and anything else related to the performance.  If stops are made along that way to other cities (for example to visit friends) then that portion of the trip and the related expenses are not deductible.  Always keep receipts for every expense along with tour schedules and any other documentation that you may have.

Meals  

Meals associated with overnight travel are also deductible at 50% of the expense.  Other meal expenses incurred that are associated with the “business” of being a musician, say meeting a potential band mate for lunch to discuss the possibility of becoming a member of the band or meeting with your accountant, could also be 50% deductible.  The discussion must primarily be about business. If keeping receipts is not something you’re very good at, consider using the IRS allowable deduction that varies by city.  The IRS requires the who, what, where and why for these expenses.  One suggestion is to keep business cards as part of your documentation.

Equipment

The purchase of equipment (generally anything with a cost of $500 or more) is depreciated over 5 years.  What this means is that you can take one-fifth of the cost of the item each year for 5 years unless you dispose of the item.  The IRS also allows you to take the full cost of the equipment in 1 year if you choose.  This is called the Section 179 Deduction.  The cost of cables, strings, and other small items less than $500 can be taken as a deduction in the year that it is purchased.

Vehicle Expenses

 There two ways to calculate the deduction for your vehicle.  The IRS allows you to use which ever one gives you the biggest deduction.  One method is to keep a log of your travel in a calendar, notebook, or some type of log book and use the standard mileage deduction (48.5 cents per mile in 2007).  Record the mileage to and from shows, trips to purchase supplies or any other business related activity.  The other method is to keep actual receipts for gas, repairs and maintenance, insurance, property taxes, and depreciation of the vehicle as the deduction.  Generally vehicles such as buses yield a bigger deduction when the actual expenses are used.

Home Office or Studio

If you have a room in your home that is exclusively used for your business whether it be for paying band expenses, rehearsing, or it’s set up as a studio, you might be able to take it as a deduction.  Exclusive use is the key.  It cannot be used for any other purpose but for your business.  The corner of your living room with a desk does not qualify.  If you can justify a space used exclusively for your business, you can take a percentage of the square footage for the business portion.  The percentage is then applied to your rent, mortgage interest, utilities, etc.   

Other

There are other deductions that when taken in moderation are allowed such as CDs, concert tickets, and music publications.  Ordinarily, taxpayers cannot take these as deductions but as a musician you must keep up with the industry.  Most of the time these are classified on the tax return as research.  Wardrobe can also be deducted if it is exclusively used on stage. 

This not meant to be a comprehensive list of deductions.  The tax code changes all the time. Check the IRS tax code (www.irs.gov) or with a tax professional before you do anything.  

One last important thing………

If you use an accountant or tax professional, it’s best to use someone who has other clients in the music industry.  Unfortunately, there aren’t many of us around so interview your accountant and make sure they are at least interested in what you are talking about and willing to understand your “business” of being a musician. When choosing an accountant, one size does not fit all. It’s like choosing a doctor. If you had a pain in your head you wouldn’t go to a podiatrist.

 

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Mar 17
2009

Free is the New Black by Martin Atkins

Posted by Martin Atkins in Music IndustryMartin AtkinsBusiness View

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Martin Atkins has a 30 year career in the music business that includes touring with the bands Public Image Limited, Killing Joke, Ministry, Nine Inch Nails and Pigface, owning an independent record label celebrating its 20th anniversary with over 350 releases, and is an instructor at Columbia College Chicago teaching The Business of Touring, Applied Marketing, and Indie Label Management. He is also the author of the book Tour:Smart. Be sure to catch Martin's presentation at this year's SXSW Music Festival on Wednesday, March 18th at 4:30 pm in Room 18 of the Austin Convention Center.

Going to SXSW? Watch this video:

I nibbled around the edges of it but it comes down to this: FREE IS THE NEW BLACK!

Strangely enough, I've seen a few articles recently in USA Today about sponsors of theatre and opera not following through with promised support and avoiding what amounts to collection calls from struggling organizations. It's tough when the real world comes knocking at your door like a landlord determined to collect the three-week late rent. Maybe a little bit of the real world is good in an arena partially unplugged from the harsh realities of ticket sales and making the most out nothing where ingenuity and imagination are key.

The reaction of a particular children's theatre group was astounding to me. They decided to save money by hiring sub-par actors. Additionally, they started charging $8/person for a performance that had originally been free. Is anyone actually wondering how this might end? It's the same as giving away apple pie, but when you run short of money, you decide to replace the apples with old truck tires you found in the scrap yard. Then on top of that, you decide to start charging for them. If something was free and now you're asking your customer to pay for it, it should be better, right? (Or at least as good).

The idea that someone has to live through the next two months to be able to fill in the blanks in their budget to actually see the sales line plummet through the x-axis on the graph would be hilarious if it wasn't so frightening. It supports the idea of the beginning of this post – that a dose of reality might be helpful in guiding direction and policy.

A t-shirt that says “free is the new black” might be required. The problem is, how do I make money selling a shirt that says “free is the new black?” I still need to think that one through, but it's not going to be by making one, giving it away, running short of money, then making a crappy one where the sleeves fall off and the label is cut (because it is a second) and it's itchy (because it's a cheap blend of fibers) and then try to charge money for it.

So, when you're confused - not by the easy decision you need to make – but by all the external pressures surrounding it that will push you off course, just remember: free is the new black.

This isn't just talk, because talk is cheap. Here's some examples of our recent triumphs with this strategy (keep reading, they benefit you!)

Here are some difficult suggestions

  1. Give away a chance to win a guitar to anyone who purchases your book (not that you have to offer an inducement, but how about a free Dean guitar?) www.myspace.com/officialdeanguitars.com
  2. How about three months' free subscription to Musician's Atlas?
  3. How about $4,000 of musical equipment – a Pearl drums, PreSonus audio interfaces, another Dean guitar, and a free book?
  4. How about free advice when you call me on the Tour:Smart hotline (you can only get the number the Tour:Smart SXSW Survival Guide. But, I'm sure by Wednesday afternoon some asshole will have posted it anyway)

For those of you thinking, "well that's alright for you Martin. You can give gear away, but we're a struggling band." We're all struggling. It doesn't make things any better to charge more money for something because people don't have any money anyway. What can you do as a struggling band? Do what bands have always done – make people feel better!

  • Play for free. Give your friends an opportunity to let their hair down (if they haven't already ripped it all out) and spend what little money they do have on a pitcher of cheap beer. At a time when people are so emotionally raw and so mentally stressed, it's an entertainer's job to take their minds off of their problems.
  • Don't complain. Tune up your guitar. Cut people some slack. Make a difference. That's what we're supposed to do.
  • Make it special because it is.

One of our favorite bands Marrow also shared their favorite Tour:Smart tips.

Rent a new vehicle. Old ones will break down. Always. Never have down time. Use free days to flier, network, and give free stuff to locals. You never know where you'll find our newest and biggest fans. Don't assume they'll find you.

See Martin at SXSW:

Wednesday, March 18 - SXSW Austin, TX
* 4:30pm Martin Atkins Tour:Smart Seminar at SXSW! This is a can't miss talk. (Austin Convention Center, Room 18ABC)

Thursday, March 19 - SXSW Austin, TX
* 1:00pm Martin Atkins / Tour:Smart special book signing at Barnes & Noble in the Austin Convention Center – FREE Tour:Smart DVD with book purchase

Friday, March 20, - Waterloo Records, Austin TX - NO BADGE REQUIRED!!
* 12pm Martin Atkins / Tour:Smart mini-lecture and book signing at Waterloo Records (600 North Lamar) – FREE SHIRTS!! www.toursmartwaterloo.eventbrite.com

Saturday, March 21 - Houston, TX
* 6:00pm FREE Tour:Smart DIY Summit at the Meridian (1503 Chartres St). Reserve your spot at the seminar here http://toursmarthouston.eventbrite.com/Seminar is followed by show featuring The Queers, Los Skarnales, The Cute Lepers, Simpleton, SiNDADDY, Poison Arrows, Bozo Porno Circus, Whorehound, and Chant Martin Atkins will be DJing after the first band. Tickets for the show are $12 in advance http://www.meridianhouston.com/ConcertsEvents/tabid/57/Default.aspx#20090430dredge, $14 at the door.

Tuesday, March 24 - Los Angeles, CA
* 2:00pm FREE Tour:Smart DIY Summit co-promoted by Grammy U at University of Southern California's Ground Zero's Coffee House (615 Child's Way - Los Angeles, CA). Limited space! Reserve your space here here – We're giving away Tour:Smart DVDs with purchase of a book and a chance to win a PreSonus Faderport

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Mar 09
2009

Finding Sponsors at SXSW by Martin Atkins

Posted by Martin Atkins in Music IndustryMartin AtkinsMarketingBusiness View

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Martin Atkins has a 30 year career in the music business that includes touring with the bands Public Image Limited, Killing Joke, Ministry, Nine Inch Nails and Pigface, owning an independent record label celebrating its 20th anniversary with over 350 releases, and is an instructor at Columbia College Chicago teaching The Business of Touring, Applied Marketing, and Indie Label Management. He is also the author of the book Tour:Smart. Be sure to catch Martin’s presentation at this year’s SXSW Music Festival on Wednesday, March 18th at 4:30 pm in Room 18 of the Austin Convention Center.

If you’re going to SXSW to get signed, you should know from reading my last blog post that it’s not going to happen. If you’re going to SXSW to get crazy ass drunk every night instead working your crazy ass off networking for five sleepless nights, stay home and sit on your crazy ass.

SXSW is your chance to meet people in person, make an impression, and show everyone how hardworking, nice, charismatic, and wholesome you and your band really are. Are you playing a showcase? Ask yourself why aren’t you playing two, or three, or four? It’s quadruple the work, but also quadruple the chances that you’ll meet someone like Josh Maloney of Dean Guitars who works in Artist Relations or impress someone that knows someone that knows someone that…..well, you know.

Dean Guitars hosted a Tour:Smart event last week at their headquarters in Tampa. My friends Curse Mackey and Josh Maloney began the afternoon with a reality check on sponsorships. Josh had some seemingly obvious tips for anyone looking for a sponsorship relationship with a company. Check out this video of Josh:



Nothing is obvious and anything that is, bears repeating – so watch and listen!

After my talk about how to make money on the road, Josh and Curse gave everyone an amazing tour of the factory.  It was like something off the Discovery Channel!

If one message resonated at Dean, it was that getting endorsements and sponsorships isn’t easy. SXSW is not a bad place to start. BUT before you run up to every rep from an equipment manufacturing company to present your press kit SXSW Networking Tips by Martin Atkins, follow some basic rules!

Aim Low – Get High

Why not look for a guitar string endorsement before you shoot for something larger? Consider what you can do for a smaller boutique company first. Ask not what a larger company can do for you!

Discounts can be just as good as free

You might find that an artist price deal on the small stuff like drumheads, sticks, or strings will save you WAY more money than getting a guitar or a drum kit from a large company. And, really, honestly - this probably isn’t going to happen. You have to be doing hundreds of dates each year to hundreds and hundreds of people to make that level of sponsorship a possibility.

Sponsors are your peers!

One thing I have seen consistently from Josh, the guys at Jagermeister, Pearl, Presonus Audio, and Trueline drumsticks is that they all care A LOT about music and the people making it. If they are in a position to help an artist either in good times or in bad (as long as you are passionate and work your nuts off) they will do as much as they can.

Adam Grayer, who runs the Jager band program also offers some great tips:

  • Know a little about the company and know exactly how their sponsorships work before contacting them
  • Have a list of accomplishments when speaking to the representative
  • Have your website completely up to date
  • Accept rejection respectfully
  • If accepted for sponsorship, do everything to include this company in all band promotions
  • Show the company you are promoting their product
  • Understand that as a sponsor of any company, when at a show or out in public, you are acting as a de facto employee of that company
  • And, most important….. Love and use the product/company you have sponsorship from

The great thing about relationships that work – is that they are reciprocal – all of the people that we partner with are friends first – people that, these days, I’ll call on for an opinion or some advice – it turns out that the most important thing about any artist/sponsor relationship – is the relationship.

See you at SXSW! Be sure to pick up a copy of Tour:Smart’s SXSW Survival Guide. It has thousand of dollars of coupons, discounts, tips ,and contests inside from our friends at: Marrow, Ourstage, Po-Po, Dandyland Tattoo on 6th street in Austin (our home away from at SXSW), Musician’s Atlas, Oasis Disc Manufacturing, Presonus Audio, Dean Guitars, Pearl Drums, Trick Drums, and of course Jagermeister!

Tour:Smart on the road:

Wednesday, March 18 - SXSW Austin, TX

* 4:30pm Martin Atkins Tour:Smart Seminar at SXSW!  This is a can't miss talk.  (Austin Convention Center, Room 18)

Thursday, March 19 - SXSW Austin, TX

* 1:00pm Martin Atkins / Tour:Smart special book signing at Barnes & Noble in the Austin Convention Center

Saturday, March 21 - Houston, TX

* 6:00pm FREE Tour:Smart DIY Summit at the Meridian (1503 Chartres St). Reserve your spot at the seminar here The DIY Summit is followed by a show featuring The Queers, Los Skarnales, The Cute Lepers, Simpleton, SiNDADDY, Poison Arrows, Bozo Porno Circus, Whorehound, and Chant  Martin Atkins will be DJing between each band. Tickets for the show are $12 in advance, $14 at the door. Click here for tickets

Tuesday, March 24 - Los Angeles, CA

* 2:00pm FREE Tour:Smart DIY Summit co-promoted by Grammy U at University of Southern California's Ground Zero's Coffee House (615 Child's Way - Los Angeles, CA). Limited space! Reserve your space here

Tuesday, March 24 - Los Angeles, CA

* 7:00pm Book signing and Tour:Smart talk at Book Soup (8818 Sunset Blvd). RSVP here


 

 

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Mar 02
2009

What Would John Doe Do - New Release Priorities

Posted by John Doe in wwjddMarketingManagementArtist View

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John Doe is the founder of the seminal Los Angeles punk group X, a solo artist and actor. John answers questions from our community members in the WWJDD? blog. Photo by Autumn de Wilde.

A Question from Misty the Manager

Dear John Doe,
I manage the band Western Civ who are in the process of releasing their new album, "Shower The People You Love With Gold" which was produced and engineered by Mitch Easter who has worked with REM, Pavement and Dinosaur Jr. to name a few. We are really excited about sharing this album and are set to release on March 17th. This is
the largest release I have ever run personally, so my question to you is this:

What should our top priorities be in releasing this album and getting it heard? We've gotten a lot of advice like: constantly tour, hire a publicist, hire a radio promoter, set up an advertising campaign, use social media marketing, be on internet radio, pitch music bloggers, release the record on bit torrent etc. The list goes on and on. We are releasing this record on our own so we have the resources to do "everything". Where should we focus our efforts?

I've gotten a lot of varying input thus far and would love to hear your advice!

Many Thanks in Advance!

 

Misty Dawn
Manager, Western Civ
www.westerncivrock.com
www.twitter.com/westernciv    ***come follow us here!***
www.myspace.com/westernciv

 

WWJDD?

Hey Misty,
  From what I hear & what I've seen now-a-days, you certainly should concentrate on getting directly to the people. This means plenty of touring. It's the cheapest form of promotion & gets to the heart of the music. Yes! pitch music bloggers, do everything you can on the social/community networks & market through them. This sort of takes the place of an advertising campaign which can be fuckin' expensive. Having said that, a well connected publicist who loves & champions yr record, cannot be undervalued.  They have relationships w/ writers that can get good placement/attention.  One can argue that music mags are on the way out but I still believe they have great power & validate the word of mouth.  Personally I haven't met or seen the result of a radio programmer that's worth pushing them out of the way of a careening 5 ton truck, why bother? You definitely need a marketing plan, no matter how modest.  If yr the record company, just ask yrself how much does it cost & what can I get back from the effort.  Obviously what doesn't cost much more than time invested is yr best bet.  Especially if the reward will be long range.
Hope this helps and as always, thanks for writing.


yrs,
Jd

If you have questions for John Doe about music, the music business or life feel free to email them to wwjdd@knowthemusicbiz.com.

For more information on John Doe check out theejohndoe.com or YepRoc.com .

 


 

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