Publicists’ role in life is to get media exposure for the artists they represent. A good publicist will be able to develop a story around their artist then leverage their existing relationships with influential magazines, newspapers, online media, bloggers, TV executives and specialty radio shows to get them exposure. Securing a featured article, positive review or interview with influential media has a very big impact on artist awareness, music sales and show attendance. Publicists might work directly for the record label or be independent and hired for a specific project or release. The publicist will typically be responsible for planning and coordinating a PR campaign for an artist around the release of a new CD. They will develop and good bio for the artist and the new release and a pitch letter that makes the writer’s job much easier. Publicists will create a list of target list writers who typically like and write about the genre or style of music the artist has created then send them a promotional copy of the CD prior to it being released. The goal is to get as much press coverage as possible in the form of feature articles, interviews or reviews as close as possible to the street date or date of release of the new CD to build momentum for sales of the CD. The publicist will provide a weekly report to the label and artist showing which targeted writers have agreed to cover or review the new release or interview the artist.