KnowTheMusicBiz.com » DIY Tips
The Musicians’ Guide To Google – Hot Tips To Maximize Your Google Experience
From Ariel Hyatt’s SoundAdvice Blog: Google, in my humble opinion, is the most amazing invention since anything else I can really think of. And Google is not just a big search engine, although it would still be awesome if that’s all it did. Google has been offering a suite of incredibly powerful tools for years; way before ‘in the clouds’ become the next big thing for companies like Apple and Microsoft. And to make it even better, … Read entire article »
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12 Ways to Increase Your Fan Base for 2012
From Ariel Hyatt via the Cyber PR blog: As you look to the future you may be getting in the mode to set goals for your career. I am always surprised when musicians I work for at Cyber PR®, are frantically trying to reach more and more potential fans without really focusing on the fans that they already have. These fans don’t need to be found, because they are already your fans. Studies have proven that it is … Read entire article »
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Use StumbleUpon to Get Exposure for Your Music
From CD Baby’s The DIY Musician blog: I’m a stumbler. I’m a stumble addict. I’ve got a stumble habit. I’m a stumbleholic, stumblelover, and a stumblemaniac. I can’t help it. Stumbleupon is a music discovery tool, and thus it can help you get discovered. You can submit your music videos, web pages, blog posts, streaming tracks and more to StumbleUpon. Any content that lives on a live webpage can be stumbled. When you submit a page, there … Read entire article »
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How to Promote a Show: Don’t Rely on Anyone Else
from the BandZoogle blog: After having a poorly attended show, it’s easy to point the fingers at everyone else. The bottom line: the turn-out is entirely your responsibility. When trying to promote your show, you would expect there to be a team of people to help out: the club, the booker, the other bands, and the promoter. And, yes, they sometimes do help out. However, more times than not, that level of support just isn’t there. In this … Read entire article »
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The 4 Reasons Fans Buy Your Merch
From blog.Reverbnation.com: The following illustration is an attempt to visualize four types of fans that buy for different reasons. Any given Artist may have fans in any or all of the buckets, depending on where they are at in their career. You’ll notice that I added a ‘value’ arrow that increases as you go up the illustration. This value arrow is based on a combination of the price each type of fan is willing to pay … Read entire article »
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Band merch 101: What to make, how to make it, how to sell it
From MusicThinkTank.com: Music merchandise has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too – the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others. Now, merch is more important than ever as a way of making money. For many independent artists, the music itself is … Read entire article »
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How Should I Pick the Cities for My Tour?
From About.com Music Careers: Let’s say you’ve decided to bite the bullet and book your own tour. So, you pull out a map and, uh, what now? The world is a big place, so where exactly should you focus your hunt for the perfect gig? Consider the following when you’re picking your short list of cities to hit up on your tour: Your first choices should be cities in which you already have a following, or at … Read entire article »
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