KnowTheMusicBiz.com » Biz Blog
10 Email Marketing Tips for Musicians
Begin with a Goal in Mind – Why exactly are you sending out emails to your fan list? This is a very important question to think through before hitting the send button on your next newsletter. Hint: Email newsletters are a great way to maintain and strength relationships with existing fans. Also note, email is a very poor tool for trying to recruit new fans. Focus your email efforts on providing as much value to … Read entire article »
Which Paid Music Marketing Services Should You be Using in 2013?
This is a guest post by Marcus Taylor, founder of TheMusiciansGuide.co.uk With what seems like an unlimited variety of services, and an ever-increasing number of spin-off services and replicas of popular music marketing tools, which ones should we be focusing on in 2013? The only way to accurately answer this question would be to take an aggregate vote from artists, labels, and anyone involved with music marketing and then look at the highest scoring services. Over the … Read entire article »
The 21st Century Indie Band Manager
I always like talking with indie bands and band managers about their top marketing priorities and successes in hopes of learning about some innovative new approaches to music marketing. I was talking with a band manager not too long ago about his marketing priorities for the biggest band he represents and was shocked at his answer. This manager told me the key to his band’s success was radio play. What? Really?? I was speechless. Did he … Read entire article »
Join the House Concert Movement
“House Concert” is a new buzzword in Independent Music. The concept is simple; fans open up their homes for private performances by their favorite musicians. While salon shows have taken place for centuries, Independent musicians are now viewing House Concerts as a viable revenue stream. Thousands are taking place each year. Even the big industry conferences like SXSW and The Independent Music Conference are now featuring panels on the importance of House Concerts. The House Concert movement has also expanded to include … Read entire article »
10 Tips for Finding Your Music Business Happy Place by Heather McDonald
I am not going to teach you anything new in this blog. That is the disclaimer. Although I am usually on a “concrete advice you can apply” trip, I feel like kicking it a little philosophical style today. So…you’re not going to walk away from this with a set of instructions to apply to, say, booking a show, promoting your single or finding a new drummer. For that I can only apologize, because those are … Read entire article »
Indie Record Label Economics
It seems the way money flows at a record label is largely a mystery to most artists who haven’t worked in the music industry for an extended period of time. It’s always interesting to lift the veil a bit on an unknown. Let’s take a look at one side of the economics of an indie record label, getting a new release to market. Below is a summary of the actual expenses an indie record label … Read entire article »
7 Well known bands that’ve broken up over contract issues
Note: This guest post is submitted by MusicLawContracts.com. For the next 72 hours, Know the Music Biz readers get a free pack of music contracts here. When starting a band, few people stop to consider the practical or legal issues which are involved. Although it may not always feel necessary at the beginning of a musical career to ensure that the finer details of payment and royalties are set out in black and white, continuing on without … Read entire article »
