KnowTheMusicBiz.com » Archive
The 4 Reasons Fans Buy Your Merch
From blog.Reverbnation.com: The following illustration is an attempt to visualize four types of fans that buy for different reasons. Any given Artist may have fans in any or all of the buckets, depending on where they are at in their career. You’ll notice that I added a ‘value’ arrow that increases as you go up the illustration. This value arrow is based on a combination of the price each type of fan is willing to pay … Read entire article »
Filed under: DIY Tips
A Music Biz MBA
Last month I completed my MBA and graduated from the University of North Carolina at Chapel Hill Kenan-Flagler Business School. Now that I have a bit more time on my hands I’ve been thinking of starting a new blog series here on KnowTheMusicBiz.com taking a look at many of the subjects covered in business school from the indie music biz perspective. Below are a few of the topics I’m thinking about covering in our new #musicbizMBA … Read entire article »
Filed under: Biz Blog, Featured, MusicBiz MBA
What Would John Doe Do? – Music Publishing
Editor’s Note: John Doe’s new album KEEPER is now available. Click here to check it out. Question from Chris in Austin, TX Hello Mr. Doe, Recently I have been involved in extensive songwriting with my chums, and the notion of publishing has come up repeatedly. Here are my questions: Is it worth the effort to wrestle through the stacks of paperwork required to maintain complete control over your works, or is it viable to give a publishing house 50% of your money to … Read entire article »
Filed under: Artist View, Featured, WWJDD?
Band merch 101: What to make, how to make it, how to sell it
From MusicThinkTank.com: Music merchandise has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too – the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others. Now, merch is more important than ever as a way of making money. For many independent artists, the music itself is … Read entire article »
Filed under: DIY Tips
